5 hacks to take your online webinar to the next level

Hosting a webinar is a good and cost-effective way to reach a group of people who are interested in you, or in a topic you know a lot about. We have put together some simple steps that will help raise the quality of your webinar. Good luck!

 

  1. Start by introducing yourself
  2. Adapt language and content
  3. Make sure you are in a room with good sound and light conditions
  4. Choose a neat and clean background
  5. Set up the camera in a level position and at head height

 

  1. Start by introducing yourself

Giving your viewers a clarification of expectations at the start of the webinar is important. Therefore, start with an introduction, where they get to know more about the person speaking and what they can expect to learn during this time.

 

Example: In this webinar, we will talk about the concept of content marketing and give you insight into why content is an important part of companies’ marketing, and not least how we can link content production to increased sales.

 

  1. Adapt language and content

The way you speak to your audience is important, just like in a lecture. Know who you are talking to, and adapt content and language accordingly. What problems do you think they face and how do you respond to this in the webinar? To keep the audience’s attention, it’s also important to be engaged in what you’re talking about.

 

  1. Make sure you are in a room with good sound and light conditions

It is recommended to record the sound with an external microphone for the best sound. But no matter what equipment you go for, you should try to place it as close to the sound source as possible.

 

Ceiling lights often cast unwanted shadows on the face. If you do not have lamps available, you should try to find a natural light source, such as a large window, where the light hits the face. 

 

In Norway, it has become standard practice to use something called teppefliser, (also called carpet tiles) in order to avoid echo in recordings. Using carpet tiles is a good way to attenuate the sound which bounces off walls. 

 

  1. Choose a neat and clean background

Compose an image where everything that is not included is cleared away. The background should be clean and tidy, and any objects you want to include should be strategically placed (e.g. logo on the wall, or other branding elements/things that represent something you stand for, or the topic you are going to talk about). With some distance to the wall behind, you will create a nice depth in the picture. 

 

  1. Set up the camera in a level position and at head height

Make sure that both head and shoulders are in the picture, and make sure that there is enough air between the head and the edge of the picture. Sometimes it may be wise not to place yourself in the middle of the picture, but a little to the side.